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Building database: Narrow down your Sunflower you smell like drama and a headache vintage shirt and then doing data mining to identify emailable prospects. A clear form fill or CTA on your website for people to drop in their email addresses or contact you. Some of the resources like your white paper and case studies can be gated assets so that people fill in their details to download. Cold calling definitely works and so does email marketing. If there is no budget for an email automation tool, you can either try the free version of MailChimp,getresposne, Simplycast etc but will be able to send only limited emails to limited contacts. Or you can directly use your regular email service provider to manually reach out to these people.
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Networking with your idustry contacts and Sunflower you smell like drama and a headache vintage shirt from your personal handles to share company updates etc along with maintaining an active LinkedIn and Twitter company account. Participating in active LinkedIn groups where you can promote some thought leadership content and avaoid any salesy pitch. I also believe industry events are very important and hence though it comes with a cost, you many want to attend a few important industry events to build your network.