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When it comes to American pop culture, some parts of it become Star Wars Baby Yoda hands shirt relatively common knowledge in the mainstream. Most people who have knowledge of American pop culture have likely heard of Captain Kirk and Star Trek, or know that the Power Rangers wear helmets and spandex suits, etc. Not an in-depth knowledge of the lore but they know the basics. So people with that level of knowledge of Star Wars have likely heard of Yoda and know what he looks like. This gives Yoda a much wider audience in the mainstream market. Plus, babies are cute so with Baby Yoda plus the power of social media, you’ve got a hit that markets itself.
Years before the special editions were released or the prequels premiered, Star Wars Baby Yoda hands shirt Star Wars merchandise experienced a revival. Companies like Kenner and Galoob began producing a new line of action figures and micro machine vehicles and playsets in the mid-’90s, the release of the original trilogy on laserdisc and VHS in the early 90’s also helped. By the time the special editions and prequels were released Star Wars had already captivated a new audience these films simply expanded that base. Now the prequels certainly did introduce those later born millennials and generation Z to the franchise. The prequel films lend themselves easier to a younger audience with their visual aspects and grand scale. Again the merchandising accompanying the prequels has done its fair share as well with younger ages targeted for sales. Of course, I can hear the OT Good Ole Boys crying out now with yet another reason to bash millennials.